Recording
Mastery by Bob Olhsson
Interview
with Bob
Bob’s
Music Industry Forum
Because
one size NEVER really fits all...
Releasing a music recording has always been a lot
like threading a needle. It must musically involve everybody who
is in a position to either add it to their review, to their
playlist, to their browser bin or to their personal collection,
that most important "add" of them all!
All
of the hype in the world means nothing when it finally comes down
to somebody making a critical decision about what they are about
to do with a recording based upon what they hear!
Producers have never before had to address today’s
variety of audio formats and listening environments. Every new
recording must kick ass in mono, stereo, 5.1, CD, DVD, SACD,
analog cassette, vinyl, streaming RealAudio, MP3 and at least a
half dozen other formats. And this is not to mention its critical
need to sound great when it's being broadcast on MTV, VH1, AAC,
CHR or ANY time an exposure opportunity presents its self.
In addition to format issues, a recording must touch
the person listening to net radio with their 2” computer
speaker, those dancing to a massive sound system in a club,
someone in a hurry at Border’s listening on headphones and
those seeking to impress their friends and neighbors with a home
theater or car setup having a response from DC to light!
It’s not overstating the case to suggest
that success in today’s musical world requires one tall
order of audio services! For this reason, an entirely new paradigm
of recording, mixing, mastering and archiving has begun to emerge.
Contemporary recording faces the seemingly
impossible challenge of preparing today’s square pegs to fit
seamlessly into the round holes that will define tomorrow’s
opportunities. Recording, mixing and mastering activities must be
governed by an approach that will maximize success in the unknown
formats of the future.
Recording
for tomorrow’s market, a new approach
Mixing
for tomorrow’s market, a new approach
Mastering for tomorrow’s
market, a new approach
Bob
Olhsson Audio
P.O.
Box 90412 Nashville, TN 37209
615.562.4346
olh@hyperback.com |